Fake Steve Jobs is Forbes editor
Monday, August 6th, 2007The New York Times reporter Brad Stone reveals the mystery: The Secret Diary of Steve Jobs is written by Daniel Lyons, a senior editor at Forbes.

The diary, a parody of popular CEO blogs started in August 2006, soon gained huge readership and media attention. Even Bill Gates, and the real Steve Jobs admitted they read the blog.
The big part of the fun though has been the fact that the author remained unknown. Lyons hoped he could keep the secret until October, when his book “Options: The Secret Life of Steve Jobs, a Parody.” will be published.
The blog will now be moved to the Forbes’ website. It’s hard to tell if it will draw the same attention as before. Probably not. The fun has been spoiled.


